Imperial Brands will be exhibiting its cross-category and consumer-centric brand offerings at the upcoming IAADFS Summit of the Americas (8-11 March) (Stand 507).
Its presence at the regional event builds on its showing at the 2024 Summit, when it returned as a full-time exhibitor after a five-year absence.
At the forefront will be Davidoff cigarettes, a leading brand known for its strong appeal among legal-age travelling consumers.
Imperial Brands’ approach is firmly rooted in customer-centricity, offering tailored solutions for each market. At the Summit, the company will highlight American favourites such as Backwoods and USA Gold, alongside international bestsellers including Lambert & Butler.
The Summit of the Americas also provides an important platform for Imperial Brands to engage with existing and prospective partners in the region, the company said.
Informed by the latest consumer insights, the company has developed ambitious plans for the Americas and will unveil the strategy during the event.
Imperial Brands Regional Manager Julia Neumaier commented: “The demands of travelling consumers continue to evolve, and we at Imperial embrace evolution. We are delighted to return to the Summit of the Americas at such an exciting time as it moves to Miami for 2025.
“This event remains an essential platform for us to connect with partners and stakeholders in one of the travel retail tobacco sector’s core markets.” ✈
