Last year, INCC Parfums celebrated selling over 3 million bottles of Mercedes-Benz Parfums globally in four years. Demand for the brand seems to show no signs of slowing down as the company unveils two new fragrances under the Mercedes-Benz umbrella.
First off the starting grid is Mercedes-Benz Woman, the Star fragrance. Created by French Master Perfumer Honorine Blanc, it is described as an oriental floral eau de parfum.
Master Perfumer Honorine Blanc described it as: “An enchanting, luxurious, unexpected fragrance created to accentuate and exalt a woman’s personality. A superb story of femininity and self-assurance, cloaking her in a fragrant aura.”
Notes of Brazilian gardenia and pear blend with a heart of jasmine and orange blossom over a base of vanilla, cashmere wood and sandalwood.
The packaging retains the sleek lines of the masculine version of the fragrance, decorated with the instantly recognisable Mercedes-Benz Star motif.
Mercedes-Benz Woman eau de parfum will launch in both local markets and in travel retail from April and will be available in 30ml, 60ml and 90ml sizes.
An aromatic, woody, ambery fragrance, it has been created by French Perfumer Michel Almairac. Bergamot and pepper notes combine with a heart of lavender and tonka beans over a musky, amber-infused base.
Available in two sizes: 50ml and 100ml, it will launch in both domestic and travel retail markets in May.
