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| Airline: Tunisair |
| Title: Inflight Shopping |
| PAGINATION: 84 (including covers) |
| CATEGORIES (including adverts): |
| Quality of paper: Very good |
| Photo quality: Very good |
Pre-order: No |
| Website preview available?: Yes |
Website sale available: |
Source: ©The Moodie Report |
TUNISIA. Inflight Shopping Magazine is the Hamila Duty Free-operated inflight brochure of Tunisian national carrier Tunisair.
The new spring edition features Givenchy’s My Givenchy Dream fragrance on the front cover complete with cover girl advertisement. The new Kenzo fragrance, Tokyo, is on the back cover.
The magazine’s 84 pages are presented in both French and English, with category headings and contents pages – including information on payment methods and Customs regulations – also given in both languages.
It contains seven categories: fragrances and cosmetics for her, fragrances for him, gifts and accessories, kid’s world, confectionery, tobacco & cigarettes, and spirits.
Hamila Duty Free’s shopping guide is simple yet effectively designed. Its pages typically consist of four items per page with, where necessary, a product description in both French and English. Products new to the listing or those exclusive to travel retail are highlighted throughout the brochure. Prices are listed in Euros only.
A closer look:
•Fragrances For Her spans 189 pages and features items from all the major international brands, including Chanel Coco Mademoiselle (€59), Dolce & Gabbana The One (€51), Gucci by Gucci (€56), Kenzo Flower (€51), Lolita Lempicka (€46) and Femme de Bvlgari (€52). Products new and exclusive to the listings include Palazzo de Fendi (€58), 212 Sexy de Carolina Herrera (€49) and cover star My Givenchy Dream (€39). At the rear of the women’s fragrances section is the coffret miniatures collection list, featuring sets from Givenchy, Dior, YSL, Kenzo, Guerlain, Jean Paul Gaultier and Calvin Klein.
•Skincare and Cosmetics spans ten pages. Each page is given over to a specific brand, with six brands in total. Guerlain heads up the section and features products from its Terracotta collection, Terracotta Loose Powder (€22), Make-up Palette (€48), Terracotta Duo Gloss (€33) and Terracotta Tan Booster Bronzing Powder (€36). Next up is Dior with a double-page spread of travel retail exclusives, including Chic Lip Palette (€43), Lip Gloss La Collection (€42), Travel Studio Make-up Palette (€44) and Bronze Sun Couture Palette (€40). YSL, Lancôme, Revlon and l’Oréal also feature in this section.
•Fragrances for him continues with 12 pages showcasing brands such as Dolce & Gabbana Pour Homme (€40), Bvlgari Aqva (€52), Kenzo Tokyo (€37), Davidoff Cool Water Duo (€40), alongside new listings such as Calvin Klein CK One Summer (€30), Kouros Summer (€39) and Boss Pure (€53).
Towards the end of this section and marking out the centre of the magazine is a suggestions card attached to the body of the publication which can be torn out. The card enables passengers to give feedback to both Hamila Duty Free and the airline regarding the quality of the onboard retail offer, and make any suggestions as to possible product additions.
•Gifts and Accessories is relatively diverse section covering 12 pages; it contains products ranging from jewellery and luggage to watches and souvenirs. Swarovski leads the section showcasing its Flower Power Pendant (€79), Colorado Topaz pendant (€57) and its Destination bracelet (€99). Pierre Cardin is next up presenting a variety of travel exclusives over a double-page spread, including six-pair earrings set (€24), Heart-shaped clamp clasp bracelet (€17) and Rhodium bracelet (€22). Misaki’s Pink Shimmer Pear set (€69) and Longchamp’s Le Pliage travel bag (€65) are also carried. Watches include new listings from Lacoste, Pierre Cardin and Esprit alongside timepieces from Swatch and Festina. The penultimate listing comes from Police with its Steel Feather bracelet (€49) and Weaved black leather bracelet (€39).
The section concludes with a strong sense of place, featuring products from Tunisia. These include a traditional silver bracelet (€9), a flower-shaped brooch (€5) and a “˜Hand of Fatma’ pendant necklace (€14).
•Kid’s World is spread over four pages and contains products such as the Barbie fragrances collection (€18), Clayeux children’s fragrance (€25), Pilot teddy bear (€12), Power Sudoku (€25) and a Football watch and squeezable football (€13).
•Confectionery’s four pages include a number of items from Nestlé’s Smarties brand: Smarties Winnie the Pooh bag (€14), Smarties Crayons set (€12) and Smarties Twirling figurines (€5). Other listings include further selected items from Tunisia: dates (€2), pastries (€6) and nougat with pistachios (€2).
•The penultimate section, Tobacco and Cigarettes, features major international brands such as Camel, Winston, Dunhill, Benson & Hedges, Lucky Strike and West, as well as traditional tobacco products from Tunisia. The section also includes Cigars from Café Crème and Cohiba.
•The final section, Liquor, covers six pages. It opens again with a strong Tunisian influence featuring six items from the region, such as Cedratine (€7), Muscat (€7) and Boukha Oasis (€5). Big-name brands are in evidence throughout the rest of the section. Johnnie Walker Red Label (€16) is listed, as is Gordon’s gin (€12) and Chivas Regal 12yo, which is also on offer (€29). Other brands include Baileys Original Irish Cream liqueur (€18), Ballantine’s (€13) and Johnnie Walker Red Label (€32). At the rear of the section is strong showing from the Smirnoff, Danzka and Absolut vodka brands.
The magazine concludes with a useful inflight price list which details all the products listed with brand, volume/quantity, price and page number information. A table provides details of the tobacco, perfume and alcohol quota limits for various countries.
Overall, the Hamila-operated Inflight Shopping Magazine is an impressive example of an inflight brochure. It provides a strong stable of brands across its various sections and presents its listing in an unfussy and engaging manner.
Images are clear and consistent and product descriptions, although sparingly used, are informative. The lack of a pre-order facility is an area that could be addressed, although the catalogue of products carried by Tunisair naturally lends itself to inflight purchases only.
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