Coty has extended Gucci Beauty’s Bloom collection with the launch of Gucci Bloom Eau de Parfum Intense. The fragrance is available in travel retail across Asia Pacific and Europe in three sizes, 30ml, 50ml and 100ml.
The company commented: “Inspired by the magnetic forces of moonlight, this potent fragrance is a catalyst for the creative spirit, encouraging all to bloom into their truest selves.”
Blended by Master Perfumer Alberto Morillas, the original scent for Gucci Bloom’s Garden of Dreams – Gucci Bloom Eau de Parfum – was woven with the floral signature of Jasmine Bud extract and Tuberose.
“The new Gucci Bloom Eau de Parfum Intense bottles the feminine force of creativity, revealing the most entrancing distillation in the Gucci Bloom Garden yet,” the brand noted.
Its blend of white florals, including Jasmine Sambac and Tuberose, is intensified by the addition of Lady of the Night, a flower that blossoms in the hours of darkness – adding a touch of sensuality to the fragrance. It opens with the top note of Orange Blossom Absolute, and is grounded by base notes of Patchouli Essence and Crystal Moss Accord.
The black flacon of Gucci Bloom Eau de Parfum Intense is lacquered with a cosmic motif, while the outer packaging unfurls with a red Toile de Jouy Herbarium Gucci print, featuring crimson cherry branches, flowers and leaves against a blush background framed in black.
The campaign for the scent stars actress and director Anjelica Huston; singer-songwriter Florence Welch; actress and model Jodie Turner-Smith; and fashion designer Susie Cave. ✈
