FRANCE. Inter Parfums Inc has announced that its 75% owned Paris-based subsidiary, Inter Parfums SA, and Montblanc International have signed a license agreement to create, produce and distribute perfumes and ancillary products under the Montblanc brand. This license agreement is for ten and a half years and will take effect on 1 July 2010.
The Montblanc fragrance licence was previously held by Procter & Gamble (P&G). Montblanc fragrances are to date distributed in around 50 countries worldwide.
Montblanc CEO Lutz Bethge commented: “Montblanc has achieved a world-renowned position in the luxury segment and become a purveyor of exclusive products which reflect today’s exacting demands for timeless design, tradition and master craftsmanship.
“In the past few years, Montblanc’s product range has been expanded to Swiss made watches, male accessories and female jewellery, luxury leather goods and eyewear. We believe that Inter Parfums will be a good partner to further develop and establish the brand successfully in the fragrance segment.”
Inter Parfums SA Chairman and CEO Philippe Benacin added: “Through its leadership positions in writing instruments, watches and leather goods, promising growth outlook in women’s jewellery, its active presence in more than 70 countries, a network of more than 350 boutiques worldwide and its high standards of product design and quality, Montblanc offers growth potential for development in fragrances and ancillary products.
“This partnership with the world-renowned more than 100-year-old luxury brand will further strengthen Inter Parfums prospects for continued expansion in the selective perfume market.”
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