US. Inter Parfums has signed a 12-year worldwide license agreement for the creation, development and distribution of fragrances under the Jimmy Choo brand, effective 1 January 2010.
Jimmy Choo was founded in 1996 by Tamara Mellon, who now heads the iconic British luxury lifestyle brand as President. Its signature brand is supported by a highly selective distribution network including over 100 boutiques in more than 30 countries worldwide, as well as a presence in the most prestigious department and specialty stores.
Jimmy Choo Chief Executive Officer Joshua Schulman said: “Today’s announcement is an important milestone for Jimmy Choo. Inter Parfums has a stellar track record in luxury fragrances and we are honoured to be among their impressive roster of brands.”
Mellon stated: “It has always been my vision to fully accessorise the woman, and fragrance is an integral part of the modern wardrobe. Through our association with Inter Parfums, I look forward to bringing this important aspect of my vision to life.”
Inter Parfums Inc Chairman and Chief Executive Officer Jean Madar said: “This relationship with Jimmy Choo offers a perfect fit with our strategy of expanding our brand portfolio to include new universes and represents an important milestone in the company’s development.
“This brand possesses the quintessential qualities to ensure the ambitious development of fragrance lines that will be supported by significant advertising commitments over the coming years.”
About Jimmy Choo
Founded by Tamara Mellon in 1996, the luxury goods company Jimmy Choo was acquired by TowerBrook Capital Partners, the international private equity firm, in February 2007.
With a heritage in luxury footwear, Jimmy Choo today encompasses a complete luxury lifestyle accessory brand with women’s shoes, handbags, small leather goods, sunglasses and eyewear. Its products are available in the growing network of Jimmy Choo freestanding stores as well as in the most prestigious department, specialty and duty free stores worldwide.
From its original base in the UK and US, the Jimmy Choo store network now encompasses over 100 locations in 32 countries.
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