Inter Parfums has entered into a ten-year exclusive worldwide fragrance license to create, produce and distribute perfumes and fragrance-related products under the Alfred Dunhill Limited (“˜dunhill’) brand. The agreement is effective 3 April 2013 and replaces a previous license agreement with Procter & Gamble which terminates on that date.
Inter Parfums will take over production and distribution of the existing Alfred Dunhill fragrance collections. A new men’s scent is anticipated for 2014.
The house of Alfred Dunhill was established in 1893 and offers high quality men’s luxury products, with core collections offered in menswear, leather goods and accessories. The brand has global reach through a premium mix of self-managed retail outlets, high-level department stores and specialty retailers.
Inter Parfums CEO Jean Madar commented: “We are enthusiastic about collaborating with this premier British brand and building the Alfred Dunhill fragrance enterprise into a major aspirational fragrance brand. Upon assuming responsibility for the brand, we will fine-tune the current fragrance portfolio, which includes fragrances dating from 1934 to 2011. The new men’s scent planned for a 2014 launch will be supported by a distribution strategy that recognises and utilises Alfred Dunhill’s luxury positioning, along with brand-appropriate marketing materials and a media campaign.”
Eraldo Poletto, CEO of Alfred Dunhill, added: “We are proud to be partnering with Inter Parfums and look forward to working together to grow and develop our global fragrance business.”
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