French fragrance house Interparfums and ecommerce company Divabox have signed a strategic agreement allowing Interparfums to acquire 25% of Divabox’s online multi-brand platform origines-parfums.
Origines-parfums is a key player in the French online beauty market.
Through the partnership, Interparfums will introduce dedicated fragrance lines to origines-parfum’s growing digital platform; while Divabox gains access to resources that will drive its European expansion.
Interparfums Chairman and CEO Philippe Benacin hopes the agreement will help Interparfums seize ecommerce opportunities. He said: “With online sales for perfumes and cosmetics growing every year, a trend that has been accelerated by the health crisis, we have been on the lookout for an opportunity to integrate an e-retail dimension since 2019. This partnership fits perfectly with this strategy.”
Divabox Chairman and CEO Jean Philippe de Peretti added, “Our goal is to exceed the milestone of €100 million in sales and become a European ecommerce leader for perfumes and cosmetics. This partnership with Interparfums will provide us with substantial operational and financial resources to maintain the pace of our strong growth.”
