The Hershey Company has introduced two new travel shopping-exclusive novelties designed for gifting.
A Miss Kiss character features on the Hershey’s Kisses Chocolates Gifting Tin while the Reese character introduces the Reese’s Peanut Butter Cups Miniatures. Both tins hold 198g of chocolates and will be launched in travel retail in early March 2019.
The Hershey Company noted a 2018 CIR study which revealed that gifting accounts for about 48% of purchases in confectionery in travel retail. The company said traveller insights were considered in the development of the new lines.
The Hershey Company Director of World Travel Retail Steve Bentz said: “Winning in the channel with blockbuster confection gifting solutions that consumers can bring home from their travels to family, friends and loved ones has long been a hallmark of Hershey in the global travel retail landscape.
“Creating more gifting solutions offers us the potential to overcome key purchase barriers. By leveraging the playful personalities of our iconic brands through the introduction of our characters, we are delivering exclusive gifting solutions that will delight global travellers and bring small moments of goodness to their unique traveling experiences.”
