IRELAND. Lir, the premium Irish chocolatier, is introducing a new range of chocolates and fudge filled with Baileys Original Irish Cream Liqueur at the TFWA World Exhibition this month (Bord Bia stand number: Mediterranean Village N17).
A new collection of milk, white and dark chocolates has been created, each filled with the creamy liqueur.
In addition, a new gift concept will be launched: the 180g Baileys Mini Chocolate Truffles Cocktail Shaker contains 30 pieces of individually wrapped truffles in a real cocktail shaker.
 |  |
(Left) Baileys Assorted Truffles Collection contains milk, white and dark chocolate truffles; (Right) Baileys Mini Chocolate Truffles Cocktail Shaker (180g) contains 30 pieces of individually wrapped truffles in a real cocktail shaker | |
Also introduced this year is a new fudge product, combining natural Irish ingredients and Baileys Original Irish Cream liqueur.
“The demand for premium confectionery continues to grow in travel retail, particularly for distinctive and unique chocolate collections that meet both the need for self-purchase and gifting,” said Lir Commercial Director Hugh O’Brien.
“The combination of Lir’s premium quality Irish chocolate and Baileys Original Irish Cream liqueur is proving a winning one in travel retail. We are looking forward to introducing our new range to buyers in Cannes.”
The Lir Baileys Chocolate range is now widely available in travel retail outlets throughout Europe.
For details, contact Hugh O’Brien (hobriennbl@eircom.net) or Shirley Byrne (shirley@lirchocolates.com), Lir Chocolates, IDA Business Park, Navan, Meath, Ireland, tel: +353 46 9091046.
MORE STORIES ON BORD BIA AND LIR CHOCOLATES
Bord Bia to show five of the best brands from Ireland – 03/10/08
