ITF gets Intense with new Blumarine Bellissima fragrance

ITALY. Italian company ITF is poised to introduce a new feminine fragrance from Blumarine, called Blumarine Bellissima Parfum Intense. It will begin rolling out from September.

The new Blumarine Bellissima Parfum Intense, from ITF, will be rolled out from September


The fragrance has been dedicated by designer Anna Molinari to the “natural beauty and intense femininity” of women everywhere.

The juice was created by IFF’s Sophie Labbé. Described as a crisp floral oriental, it opens on notes of morning dew and a wellness accord composed of ginger, orange and grapefruit. The heart features peony, passion flower and jasmine, leading to a dry-down of cashmere, sandalwood, vanilla orchid, musk and heliotrope.

The fragrance flacon was designed by Thierry De Baschmakoff. The bottle is decorated with a peach satin ribbon, to match the peach hue of the juice. A crystal stopper emphasises the luxury positioning.

The advertising visual – shot by Michelangelo di Battista – depicts Italian model Bianca Balti draped across a bed of peach voile.

Blumarine Bellissima Parfum Intense will be available as a 30ml, 50ml and 100ml edp spray.

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