ITALY. Italian company ITF is poised to introduce a new feminine fragrance from Blumarine, called Blumarine Bellissima Parfum Intense. It will begin rolling out from September.
 |
The new Blumarine Bellissima Parfum Intense, from ITF, will be rolled out from September |
The fragrance has been dedicated by designer Anna Molinari to the “natural beauty and intense femininity” of women everywhere.
The juice was created by IFF’s Sophie Labbé. Described as a crisp floral oriental, it opens on notes of morning dew and a wellness accord composed of ginger, orange and grapefruit. The heart features peony, passion flower and jasmine, leading to a dry-down of cashmere, sandalwood, vanilla orchid, musk and heliotrope.
The fragrance flacon was designed by Thierry De Baschmakoff. The bottle is decorated with a peach satin ribbon, to match the peach hue of the juice. A crystal stopper emphasises the luxury positioning.
The advertising visual – shot by Michelangelo di Battista – depicts Italian model Bianca Balti draped across a bed of peach voile.
Blumarine Bellissima Parfum Intense will be available as a 30ml, 50ml and 100ml edp spray.
