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The debut Blugirl scent from the house of Blumarine |
ITALY. Italian company ITF has unveiled the first Blugirl fragrance from the house of Blumarine. Jus No1 Blugirl Blumarine began rolling out earlier this month.
The scent is said to capture the Blugirl spirit. It is described as romantic and sweetly sassy – ideal for a glam girl with a bubbly personality, according to the company.
The juice, composed by Christine Nagel, opens on notes of white grapefruit, lemon, tangerine, lychee and pear, atop a floral heart enhanced with Champagne and a sand & sea accord. The base is a blend of musk, sandalwood, amber and vanilla.
The ad campaign was shot by photographer Michelangelo di Battista. It aims to convey the Blugirl world of “pure femininity, fresh sensuality and fanciful romanticism”.
Jus No1 Blugirl Blumarine is available as a 50ml and 100ml edt spray, a 200ml bath gel and a 200ml body lotion.
