Estée Lauder has launched a new duo of eye products, Knockout Eye Collection, which features Kendall Jenner as star of the ad campaign.
Sumptuous Knockout Defining Lift and Fan Mascara, which features a fibre-rich formula and custom designed brush, is said to instantly uplift and separate lashes. According to Lauder, the mix of two carbon black fibres helps to shape and extend each lash from root to tip. The mascara also features elastomer and conditioners which claim to provide added length and volume while making lashes sweat and humidity resistant.
 |
Sumptuous Knockout Defining Lift and Fan Mascara claims to “extend lashes to their full potential” for a ‘knockout’ look |
 |
The custom designed Clump Separation Brush comes with a spiked tip which is said to build volume to the tiniest hair and help prevent clumping. For added intensity, Lauder recommends applying the product over Estée Lauder Little Black Primer.
Described as “an eyeliner that can withstand anything”, Double Wear Infinite Waterproof Eyeliner claims to last for up to 24 hours. The water and weatherproof formula is said to glide smoothly onto the lids without tugging or skipping and claims to be smudge, sweat and humidity resistant.
Double Wear Infinite Waterproof Eyeliner is available in several shades, such as Blackout and Espresso.
 |
Face of the campaign Kendall Jenner turns up the drama with a bold lip colour and defined eyes |
Both products are ophthalmologist tested and claim to be safe for contact lens wearers.
Fashion “It” girl, model and social media star Kendall Jenner stars in the Knockout Eye Collection campaign.
Sumptuous Knockout Defining Lift and Fan Mascara is available now at Estée Lauder travel retail locations in the Americas, Australia, Europe, the Middle East and Africa and Double Wear Infinite Waterproof Eyeliner is on-shelf now at global travel retail locations.
