MALAYSIA. J Brands has celebrated the launch of Crystal Head Vodka Bone and Signal Hill Founders Select OP (both travel retail and domestic) with a spectacular Halloween party at the W Kuala Lumpur Hotel.
Held on 26 October, the event marked its third consecutive year, attracting the biggest crowd since its debut.
The party was attended by industry guests including representatives from travel retailers PBH Duty Free and Eraman, as well as independent operators.
Both Signal Hill Whisky and Crystal Head Vodka are exclusively imported and distributed by J Brands for the Malaysian travel retail and domestic markets.
The distributor underlined its role as the first company to have integrated travel retail and domestic markets, developing a successful model that secures distribution rights in both sectors.
The launch generated significant social media buzz, boosted by the presence of popular local celebrities and influencers, including international DJ ANII.
Event videos and photos were widely shared on Instagram, featuring Halloween costumes and an improvised backdrop with laser effects and images of Crystal Head Vodka and Signal Hill Whisky, enhancing brand visibility.
The event brought back the Ghostbusters theme, highlighted by a special appearance from Malaysia’s Ghostbusters crew, serving Crystal Head Vodka. ✈
