FRANCE. Belgian cigar company J Cortès has reported a +37% increase in sales from a month-long promotion with Aelia at Paris Charles de Gaulle and Orly airports.
Held during the month of March, the promotion at Aelia’s BuY Paris Duty Free stores highlighted six products from the J Cortes and Neos brands: J Cortes Club, J Cortes 25 Club, J Cortes Mini, Neos Mini Java, Neos Mini Vanilla Filter, and Neos Selection 50 Cigars.
The six key products were placed in high-visibility locations in the tobacco sections of the stores, with brand ambassadors on hand to promote the two brands.
J Cortès Cigars has credited Aelia with the “strong visibility effort” and expressed its delight at the sales growth during the promotional period.
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The high-visibility locations of the products have contributed to sales growth of +37% | |
J Cortes Mini are cigarillos with a filler of exclusively blended tobaccos, combined with a wrapper from Sumatra and a Java Besuki binder. Each flight pack comprises five metal tins of 20 cigarillos each, and retails for €48.50.
Also featuring a Sumatra wrapper and Java Besuki binder, J Cortes Club are panatella cigars, presented in two formats: a flight pack comprising five boxes of five cigars each (€32) and a wooden box of 25 cigars (€32).
Neos Mini Java are blended short filler cigarillos with pure Java leaf wrapper, sold in a flight pack comprising five tins of 20 cigarillos each. It retails at €34.
Neos Mini Vanilla Filter are Java-wrapped and vanilla-enhanced cigarillos made with tobaccos from the equatorial regions. They are available in flight packs comprising five metal tins of 20 cigarillos each, retailing at €34.
Neos Selection (€17), as previously reported, is a travel retail exclusive. Each black metal tin contains 50 premium Java-wrapped cigars which are slightly thicker than a traditional cigarillo to give a medium bodied flavoured sensation.
The company is set to present its portfolio of cigar brands at the TFWA Asia Pacific exhibition next week (stand number: J10). For more information, contact Thomas Gryson, Export Manager & Travel Retail Coordinator, J Cortès Cigars; e-mail: thomas@jcortes.com.
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The Aelia promotion in March focused on six products from the J Cortes and Neos brands |
