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Coming soon: New Jacques Farel Kids girls’ watch and mini handbag sets will be introduced in 2011 |
HONG KONG. Jacques Farel Kids showcased its wide variety of children’s watches and accessories at the TFWA World Exhibition in Cannes last month, and received very positive feedback from international buyers, the company said.
A new Mini tin box packaging was successfully introduced during the show, giving airlines as smaller box option for gift sets or single watches. Also on show were teddy bear sets containing a teddy bear and watch, retailing at about $42.50.
Jacques Farel Kids Boys and Girls “Sunday to Monday” educational watch sets are targeted at the Holiday gift season. In addition, Jacques Farel Kids is going on a safari trip for Christmas with a new Interchangeable Jungle Set, featuring different jungle animal character watch straps. The product is now ready to order.
Coming soon in 2011
Coming soon in 2011 are new girls’ watch and handbag sets, set to be introduced in the New Year.
In terms of inflight listings, Jacques Farel Kids is available onboard Eva Air, China Airlines and Thai Airways.
Elliot Froidevaux told The Moodie Report during the Cannes show that the brand was doing particularly well with Nuance-Watson Asia at Hong Kong International Airport and was expanding its presence at the location. The company is also looking to develop its business in the Americas.
“In the last few years people have realised that children’s watch and accessories is a segment, and it’s growing,” Froidevaux said, adding that the entry retail price point for Jacques Farel Kids watches is about $27.50.
*Jacques Farel will be exhibiting at the Hong Kong Toys and Games Fair from 10 to 13 January 2011.
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Left: This Interchangeable Jungle Set features animal character watch straps; Right: Teddy bear watch sets | |
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Jacques Farel Kids Boys and Girls “Sunday to Monday” educational watch sets are for the Holiday gift season |
About Jacques Farel Kids
Jacques Farel is a Hong Kong-based family-owned enterprise. Telling the brand story, it says: “As a teacher and a mother, and with a drive to create a product that catered to the needs of children, Michele Froidevaux designed her first children’s watch over 15 years ago. Back then, wholesalers didn’t feel that a children watch line would work. How times have changed, as today children watches are a booming part of the retail industry. Michele is proud of Jacques Farel Kids that stands for educational, fun and quality. The brand is available in over 30 countries worldwide and recognised as a leading brand for children.”
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“People have realised that children’s watch and accessories is a segment, and it’s growing,” says Elliot Froidevaux |
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