Mast-Jägermeister SE has released the much-anticipated Jägermeister Cold Brew Coffee into travel retail through Gebr Heinemann.
The new line, which was launched in the UK and US domestic markets in September 2019, is now available in airport stores across the world that are operated or supplied by Heinemann. It is also available on cruise lines and ferries.
Gebr Heinemann Director Purchasing Liquor, Tobacco, Confectionery and Fine Food Rüdiger Stelkens said: “We are so excited to be working exclusively with Mast-Jägermeister to launch Jägermeister Cold Brew Coffee in travel retail. It’s a fabulous product which taps into a growing consumer trend and [is] set to play an important role in our spirits offering.”
Jägermeister Cold Brew Coffee is made from rich arabica coffee and notes of cacao that are blended with the 56 herbs, blossoms, roots and fruits that form the original Jägermeister. The 33% ABV liqueur is geared towards shot lovers, as well as coffee and chocolate enthusiasts.
Mast-Jägermeister SE Director of Global Travel Retail Dietmar Franke commented: “Jägermeister Cold Brew Coffee fits seamlessly into our product portfolio. Jägermeister Manifest was launched into global travel retail in 2017, and this latest innovation further demonstrates our craftsmanship and expertise that strengthens Jägermeister’s position as the number one shot brand in the world.”
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Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Jägermeister’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
