INTERNATIONAL. Jameson Irish whisky has sold three million cases worldwide, buoyed by growth in the US – its largest export market – where one million cases were sold.
The announcement reflects recent sales figures which show that Jameson is a consistently strong brand in the global marketplace, said Jameson brand owner Pernod Ricard.
Despite the recent economic downturn, sales volume has increased by +9% while value grew by +12%, for the year ended June 2010. While US sales grew by +24%, with 49 states in double-digit growth, key markets such as Russia (+8%), South Africa (+7%) and France (+7%) also experienced growth.
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Sales volume of Jameson has increased by +9% while value grew by +12% for the financial year ended June 2010 |
Consumer advocacy has played a significant role in the growth of the brand, Pernod Ricard added. A consistent commercial marketing strategy to build an iconic global spirit brand has reinforced consumer loyalty, with distinctive activity across many markets including two major TV campaigns, a long standing association with film and an integrated digital strategy.
Irish Distillers Pernod Ricard CEO Alex Ricard commented: “We are delighted with the progress of Jameson globally. 230 years since the Jameson Distillery was founded, this is a huge achievement for the brand, one I am sure John Jameson would have been proud of.
“As well as our increasingly valuable consumer connection, it is the passion of the people behind the Jameson brand that is one of the greatest reasons for our success. Combine this with the global reach of Pernod Ricard and you have a recipe for global success.”
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