 |
The ‘Experience Our World’ promotion highlights key attractions, bars, restaurants and nightclubs in 21 featured cities |
IRELAND. The latest activation of Jameson’s ‘Experience Our World’ travel retail promotion, in association with Time Out Travel Guide, has been launched at Dublin Airport and will run until 10 August.
A specially constructed pop-up shop, featuring touch-screen technology, is located in the Terminal 1 concourse on the way to piers 1 and 2.
‘Experience Our World’ features content provided by Time Out highlighting attractions, bars, restaurants and clubs in 21 featured cities.
Three 30-second Jameson animations use iconic landmarks to deliver information about the cities featured as well as product information on the full Jameson range.
“We are confident that our “˜Experience our World’ campaign activation at Dublin Airport will engage passengers through an interactive and enjoyable experience,” said Irish Distillers Pernod Ricard Senior Regional Manager Travel Retail Michael Cunningham.
“The pop-up shop is designed to encourage existing consumers to trade up while the free gift with every purchase of a customised Jameson Time Out guide will introduce new consumers to the brand,” Cunningham added.
