Prestige Japanese skincare brand Sensai is expanding its Ultimate prestige line, as part of a wider travel retail strategy that will be announced this October at the Majestic Hotel in Cannes.
The strategy highlights the brand’s global ambitions to increase its worldwide travel retail presence while simultaneously creating a unified global identity. Sensai is currently sold in over 40 countries, and is available in over 19 airports and onboard 27 ferries worldwide.
The strategy aims to leverage increasing demand for luxury Japanese skincare products from European, Asian and Middle Eastern travellers. The main areas of focus will be to achieve top door visibility, enhanced customer care, and innovation through cutting-edge technology.
After successfully launching its new campaign ‘The Sense and Science of Japan,’ Sensai has announced the opening of a new store in Tokyo this autumn, as well as new travel retail doors in Narita Airport, Japan and South Korea.
In addition to this, the brand is also expanding its Ultimate prestige range, with three new products scheduled to launch in spring 2020. These include a luxurious cleansing oil, a creamy soap, and an anti-ageing micro lotion. The Ultimate range was first launched in 2013, and features Sensai’s signature ingredient – Koishimaru Silk.
Absolute Silk Koishimaru Silk is an indigenous Japanese silk that was once reserved for the imperial family. It is used through the ‘Saho’ skincare ritual — which was inspired by the art of Japanese tea. |
