Japanese visitors to Hawaii fall after 23 consecutive monthly increases

DFS Galleria Waikiki is seeing growing numbers of Korean and Chinese shoppers, helping to offset the soft Japanese business

USA (HAWAII)). After 23 consecutive months of increases, arrivals from Japan dropped -2.9% to 128,363 visitors in July, according to the Hawaii Tourism Authority.

These visitors spent significantly less on a daily basis (-16.5% to US$250 per person), resulting in a -19.1% decline in total Japanese visitor expenditures to U$197.8 million.

More encouragingly, arrivals from “˜Other Asia’ (principally South Korea and China) rose +19.9% year-on-year.

Arrivals (+24.8% to 17,001 visitors) and visitor days (+29.8%) from South Korea were significantly higher compared to July 2012. Korean visitors in July 2013 stayed an average of 7.09 days, compared to 6.82 days a year ago. Arrivals from China declined -10.7% to 10,219 in July.

However, a longer length of stay (6.54 days, from 5.24 days) contributed to an +11.5% growth in visitor days. Supported by new service from Hawaiian Airlines, there were five times more visitors from Taiwan in July compared to a year ago.

Total arrivals of all nationalities, which have shown consecutive growth since September 2011, rose +4.6% to 757,969 visitors. However, these visitors spent less on a daily basis (-3.7% to US$185 per person) and their average length of stay was slightly shorter (9.36 days, from 9.49 days) compared to July 2012.

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In the first seven months of 2013, total visitor expenditures reached US$8.7 billion (+5.7%) and total arrivals rose +5.5% to 4,913,837 visitors.

For the same period, Japanese arrivals rose by +3.8% but their total spending fell by -7.8%. Daily spending by Japanese visitors has been lower in six out of the seven months so far in 2013. A weaker Yen has been a factor in these decreases, the Hawaii Tourism Authority said. For the first seven months of 2013, daily spending on shopping by Japanese visitors declined -18.7% to US$80 per person.

Arrivals from Other Asia rose by +21.8% in the first seven months. The period saw significantly more visitors from South Korea (+20.8%), China (+18.6%) and Taiwan (+95.9%) compared to the same period last year.

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