UK. Jawbox small batch gin has secured listings with World Duty Free at George Best Belfast City, London Stansted and John Lennon Liverpool airports.
The gin is available from today in all locations, priced at £25 (€28.60) for 70cl.
Jawbox small batch gin, produced in Northern Ireland, launched two years ago. It achieved its first airport listing, at Belfast International Airport, in 2017.
The Jawbox Distillery and the fields where the brand’s grain is grown and harvested are in the Ards Peninsula, Co. Down. The gin features a selection of botanicals such as heather from Black Mountain, a hill which surrounds Belfast.
Sampling activations at George Best Belfast City Airport will allow travellers to try The Perfect Swerve, which contains Jawbox Gin and ginger ale, garnished with lime.
Jawbox Founder Gerry White said: “We’re particularly excited by today’s announcement as airport retail is an incredible platform for a growing brand like ours. Not only will it increase awareness with travellers, supporting our export potential, our presence will also see domestic and international travellers enjoy even more choice.
“We’re looking forward to working with World Duty Free and developing the new partnership into a lasting relationship. To kick-off the activity with sampling, staff training and strong visibility is extremely motivating and we’re very grateful to World Duty Free and the individual representatives at each site.”
World Duty Free Commercial Manager Kathryn Kindness said: “At World Duty Free we’re incredibly pro-active in ensuring we have the best offering across all of our categories. Spirits is a particularly exciting category at the moment, with gin at the very heart of that.
“Our gin offering at World Duty Free is unrivalled, providing an incredible array of provenance and style. Irish gin is emerging as one of our most popular categories and given its success to date, its strong brand story and its unique flavour profile, we’re delighted to welcome Jawbox small batch gin to our ever-expanding portfolio of the world’s most-awarded, most-loved gins.”
Belfast City Airport Commercial Manager Joanne Deighan added: “We are thrilled to welcome yet another local brand to the shelves of World Duty Free, to be sold not only in Belfast City Airport but also in London and Liverpool.
“Jawbox small batch gin has become such a popular choice amongst gin lovers and now our passengers can bring a taste of Northern Ireland with them when flying home or flying to visit family or friends.
“Whilst Belfast City Airport has a primarily domestic route network, we see significant numbers of international passengers arriving in Belfast through hubs such as Amsterdam, London Heathrow and Manchester so it’s really exciting that Jawbox small gin will be enjoyed by passengers from all over the world.
“At Belfast City Airport we are huge supporters of local producers and work really hard with our commercial partners to ensure these brands are represented in the airport. We’re really proud of the success of homegrown products such as Jawbox and I’m delighted that World Duty Free will be providing a platform for the small batch gin.”
