UK. JCDecaux Airport has confirmed today that it has retained the outdoor advertising contract for London Luton Airport. The five-year contract with London Luton Airport Operations was awarded following a competitive tender. JCDecaux Airport has operated advertising at London Luton since 2000.
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With almost 10 million passengers each year, London Luton is a key part of JCDecaux Airport’s UK advertising portfolio |
With almost 10 million passengers each year, London Luton is a key part of JCDecaux Airport’s UK advertising portfolio. The new contract strengthens JCDecaux’s leading position in airport advertising, which includes seven of the world’s top 10 airport hubs: London, New York, Paris, Los Angeles, Dallas, Shanghai and Beijing.
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Julie France, Managing Director of JCDecaux Airport in the UK, commented: “We are delighted that London Luton has chosen to continue our successful partnership in a contract that encompasses digital, traditional and experiential advertising.
“JCDecaux Airport will introduce the very latest in digital advertising technology to London Luton, maximising advertising revenue for local and national advertisers and enhancing the passenger experience.”
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Elliot Renton, Finance Director, London Luton Airport, added: “We look forward to continue to work with JCDecaux in a partnership that has proven to be successful and one which we believe will grow along with the advertising opportunities at the Airport as we move into the digital signage arena.
“The introduction of digital platforms will not only provide great advertising opportunities, but will facilitate enhancements to airport signage, further improving the passenger journey.”
