SAUDI ARABIA. JCDecaux ATA has secured a ten-year exclusive concession to manage advertising across Dammam Airports Company’s (DACO) three airports, including King Fahd International in Dammam, Al-Ahsa International and Al Qaisumah International.
The contract was awarded following a competitive tender.
This agreement reinforces the partnership between JCDecaux ATA Saudi and DACO, extending the management of advertising operations at the three airports, in place since 2010.
The deal includes an upgraded media plan to align with DACO’s growth strategy and enhance the passenger experience. To be launched this year, the programme will follow global airport standards, with high-quality, digital and data-driven innovations.
JCDecaux will deploy new interior and exterior landmark displays, digital installations and advanced technologies, focusing on increasing site value, brand impact and visual harmony.
As part of the outdoor advertising company’s 2030 ESG roadmap and its 2050 Net Zero Carbon Strategy, JCDecaux ATA Saudi will adopt energy-efficient technologies, 100% renewable electricity and brand-safe solutions
The advertising deal builds on King Fahd International Airport’s role as Saudi Arabia’s third-largest hub, serving over 10 million passengers annually.
With a total area of 776sq km, it is one of the world’s largest airports, connecting to 65 destinations.
The airport was the first in Saudi Arabia to introduce duty-free stores, offering a variety of luxury goods. Its arrivals area also features restaurants, cafés and banks.
DACO CEO Eng. Mohammed Ali Al Hassany said: “At DACO, we are committed to transforming our airports that enhance the passenger journey while providing exceptional opportunities for brands.
“Our renewed partnership with JCDecaux ATA Saudi marks a significant step in this direction, bringing cutting-edge digital solutions and iconic media displays to King Fahd International Airport, Al-Ahsa International Airport and Al Qaisumah International Airport.
“This collaboration aligns with our vision to create a seamless, engaging and premium airport experience. By leveraging JCDecaux’s global expertise and commitment to innovation, sustainability and excellence, we are confident that this partnership will set new benchmarks in airport advertising and further position our airports as key gateways in the region.”
JCDecaux Chairman of the Executive Board and Co-CEO Jean-Charles Decaux added: “We are delighted to continue our partnership with DACO and to renew our presence at Dammam King Fahd International Airport, Al-Ahsa International Airport and Al Qaisumah International Airport.
“This new contract is a recognition of JCDecaux’s expertise in delivering innovative and high-quality solutions for advertisers. Our commitment to excellence and to providing best-in-class service is at the heart of our enduring partnership, and we are proud that this has been recognised by DACO.
“We will work to provide landmark and premium media and deploy new digital solutions, that will transform the airport environment, enhancing the passenger experience and maximising value. Working with DACO, we will provide a powerful platform for advertisers, promoting growth and innovation over the next decade.” ✈
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