 |
This backlit display located in the entrance hall of the central area highlights exclusive visibility for Estée Lauder |
JCDecaux Airport Paris has unveiled details of its innovative media displays in the new Concourse 4 located in Paris Charles de Gaulle Terminal 2E.
The displays follow a brand new scenography, the company said. They are integrated into the prestigious architecture of Concourse 4, creating a dynamic animation in each zone, in the heart of the passenger flow.
The company said it could offer ‘never-seen before’ and privileged communication opportunities to brands, ensuring prestige and performance, including a limited number of displays, innovative and interactive surfaces of expression, and area exclusivity.
The displays are strategically implemented in various locations:
– Backlit large format, located in the entrance hall of the central area, highlighting exclusive visibility for Estée Lauder;
– Digital frescos, composed of nine screens in portrait format, animating the central area of Concourse 4;
– Two lightboxes, the largest ever implemented in Paris airports according to JCDecaux, each with a surface area of 58sq m, and dedicated to Zenith Watches.
JCDecaux Airport Paris Managing Director Isabelle Fourmentin said: “The opening of Concourse 4 allows JCDecaux Airport Paris to step forward and emphasise the implementation of its displays. This implementation was entirely redesigned and located in strategic places.”
With the opening of Concourse 4 located in Terminal 2E of Paris Charles de Gaulle airport, Aéroports de Paris provides 6,000sq m of retail and food & beverage facilities to long-haul flight passengers travelling to Asia and North America.
The airport served 88.1 million passengers in 2011, a +6% increase on 2010.
 |
Large format display with a surface area of 58sq m dedicated to Zenith Watches |
About JCDecaux Airport Paris
JCDecaux Airport Paris was created by Média Aéroport de Paris, the joint venture owned by Aéroports de Paris and JCDecaux on a 50:50 basis.
[houseAd3]
