CHINA. JCDecaux Transport Hong Kong and Macau has promoted Ray Lee as General Manager to lead the company’s transport advertising business in Hong Kong, the company announced on its LinkedIn page.
In this new role, Lee is tasked to lead the commercial growth of the company’s Hong Kong MTR and Airport Express sales teams “to deliver an unrivalled customer experience and drive positive business outcomes for the company and clients”.
The highly regarded Lee has spent more than 22 years in the outdoor and online media advertising industry. He previously served as the head of digital and programmatic of JCDecaux Transport, leading the Hong Kong MTR digital vision sales team in 2022.
He played a key role in several ooh digital and O2O (online-to-offline) advertising campaigns last year, including the full launch of the programmatic digital out-of-home offering of MTR advertising, a remarkable feat for the company.
Lee will continue to report to JCDecaux Transport Hong Kong and Macau’s managing director, Shirley Chan, who congratulated him on the new role.
She said, “Congratulations to Ray on the promotion. His outstanding leadership and distinct insight make him a good move for this strategic management role. We are excited that he will bring exponential growth to the company.”✈
 This features forms part of our new Sight Lines section, dedicated to the world of airport and other travel-related Out of Home advertising and communications. It takes the same name as a successful ezine of the same name we published from April 2019 until the pandemic brought much of world travel to a halt. We are delighted to restore it, initially in column form, as the airport advertising sector bounces back with encouraging speed and vigour. All stories are archived under ‘Airport Advertising’ on the home page drop-down menu under ‘Other Revenues’.  Nowhere do the worlds of aviation and advertising converge more than in airports, often to riveting effect. Given how airports serve a crossroads of humanity, across geographies, cultures, religions, ages, advertising serves as a kind of Esperanto of the travel and communications world, a universal language that speaks to a population constantly on the move. Digitisation, once viewed as a threat to traditional airport advertising as millions of consumers looked down at their mobile devices rather than ahead (or up) at traditional advertising formats, has proved instead to be a positive game changer. Airports companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targetability of digital communication with riveting impact. We’ll be devoting extensive coverage to this once again burgeoning sector with a surprise or two along the way. To borrow from both journalistic and advertising parlance, watch this space. * Send us your Out of Home advertising and communications stories to Martin@MoodieDavittReport.com |
