BAHRAIN. Out of Home advertising company JCDecaux has introduced the innovative metrics tool AAM (Airport Audience Metrix) at Bahrain International Airport.
The solution, now being used at 40 international airports by JCDecaux, is the first global audience measurement system for the airport industry, with plans to expand to six more locations by the end of the year.
AAM aims to change airport advertising on a global scale, establishing a new standard for data-driven decision-making in OOH media.
Bahrain Airport Company Chief Executive Officer Mohamed Yousif Al Binfalah said: “As Bahrain International Airport continues to elevate its role as a leading regional aviation hub, we are proud to partner with JCDecaux in launching the Airport Audience Metrix data tool.
“This innovative platform sets a new benchmark in airport advertising, providing advertisers with measurable insights into their campaigns. By hosting this cutting-edge, data-driven OOH media measurement tool, we reinforce our commitment to collaborate with our partners in offering pioneering solutions and reinforcing Bahrain International Airport as a premier destination for global brands.”
The solution allows brands to accurately measure campaign performance, providing insights into passenger movement, unique visitors, frequency, reach and viewed impressions.
Compared to traditional OOH metrics, this tool provides granular data potentially on an hourly basis across various media networks, generated through a mathematical model that relies on data input and mathematical formulas.
This level of detail provides unmatched accuracy and reliability in assessing campaign performance, the partners noted.
JCDecaux Abu Dhabi, Bahrain and Kuwait Managing Director Wissam Zaatar said: “We are thrilled to introduce the Airport Audience Metrix solution to our clients.
“This tool represents a pioneering step in airport advertising measurement within the Gulf, enabling international brands to include Bahrain International Airport as one of their strategic advertising platforms within their global media plans, as they look into targeting local affluent audiences. AAM will transform how we engage with clients and enhance their campaign strategies.” ✈
