FRANCE. JCDecaux Airport Paris joined forces with both IWC Schaffhausen and Facebook for a live advertising broadcast in Paris-Charles de Gaulle Airport.
IWC Schaffhausen has spent the last two years restoring a legendary spitfire plane, which will now travel around the world over the course of several months for a promotional campaign called Silver Spitfire – The Longest Flight.
On the day of the spitfire’s take-off from Goodwood Airfield in the UK (5 August), thousands of passengers passing through Paris-Charles de Gaulle Airport were able to witness the preparation and take-off.
Thanks to a partnership between JCDecaux, IWC Schaffhausen and Facebook, 12 70-inch digital screens in the Parisian airport broadcasted live coverage of what JCDecaux said was a world first combining Facebook Live technology and outdoor advertising.
JCDecaux Airport Paris Deputy Executive Vice President Isabelle Fourmentin said: “We are proud of the success of this experience, made possible by the fantastic work of all the teams at JCDecaux Airport Paris. In under four days, they coordinated all of the players involved to complete an original live broadcast on our portrait-format digital screens. Working closely with several JCDecaux teams – including the La Rue/Inspiring Outdoor Creativity and Events Department, the Information Systems Department and the Research, Production and Operations Department – and Facebook’s Creative Shop, they created a seamless and top-quality direct connection, for the joy of children and adults alike, as well as aviation enthusiasts and amateurs.”
IWC Schaffhausen’s Silver Spitfire – The Longest Flight campaign had previously taken centre stage at Terminal 2 of Heathrow Airport, a campaign so impactful it was named in Sight Lines’ Sites on Wonder section.
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