US/FRANCE. JCDecaux has been awarded the advertising contract at Minneapolis-St Paul International Airport (MSP). The contract began yesterday and will run for eight years.
With more than 35 million passengers a year, MSP is the 12th largest airport in the US, and one of the county’s major airport hubs.
JCDecaux Chairman and co-CEO Jean-François Decaux said: “We are delighted to add Minneapolis St-Paul International Airport to our portfolio of prestigious North American airports, which now includes seven of the 15 largest US airports. We will implement the same type of contemporary advertising programme at MSP that we have just rolled out at Los Angeles International Airport, including a strong digital component.
“Air travel is experiencing unprecedented growth, and more and more business-to-business and high-end consumer products and services companies rely on airport advertising to reach their target audience. JCDecaux’s innovative approach delivers that audience in the most effective way”.
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