Coty has unveiled a new eau de toilette for men from the house of Jil Sander. Sun Men Sport will be on-counter in Europe travel retail from March.
Sun Men Sport, the follow-up fragrance to the 2002 Sun Men launch, has an added dimension of energy and athleticism, according to Jil Sander.
The woody, citrus, spicy fragrance was created by Givaudan’s Olivier Pescheux. Opening notes of bergamot fuse with ginger and cardamom. The floral heart of violet leaves and cyclamen dries down to a sensual base of musk, cashmeran and akigalawood.
The Sun Men Sport fragrance bottle is an angular red glass flask which is complemented by a glossy white cap and lettering. The box features a sportswear-inspired grey marl pattern strengthened by a red signature.
The ad campaign features a Jil Sander man enthusiastically reaching for the sun.
Jil Sander Sun Men Sport is priced at €37 for 75ml and €48 for 125ml.
