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INDIA. Jim Beam has teamed up with Delhi Duty Free to offer passengers the chance to create “the ultimate bachelor pad” in a joint promotion at Delhi Indira Gandhi International Airport’s Terminal 3.
The exclusive promotion at Delhi Duty Free runs until the end of July and offers customers the chance to win gifts in a lucky draw on every purchase of Jim Beam. The gifts are displayed in a “bachelor pad experience zone” at the airport.
Prizes include a high-end sports bike, a Lazy Boy recliner, a home theatre system, an LCD TV, and an iPad. Lucky draw winners will be announced after 31 July 2014.
Jim Beam customers also get a limited edition Jim Beam bag on every purchase of two bottles of Jim Beam priced at US$24 each.
Beam Suntory India Director Marketing and Sales Neeraj Kumar said: “With the Jim Beam Bachelor Pad promotion, we are inviting our consumers to experience the world’s no.1 bourbon whiskey, Jim Beam, and are confident of creating a compelling engagement with the Jim Beam consumer.”
Delhi Duty Free Services CEO Duncan Lawley added: “Jim Beam has been a popular brand at our duty free shops and to enhance the traveller experience even further, this year we have rolled out this special promotion in association with the brand for a limited time period.
“Seeing our customers’ enthusiasm for the brand, we’re sure that they will be happy to participate in this great offer, which will, of course, in turn drive fantastic sales growth.”
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Passengers have the opportunity to create “the ultimate bachelor pad” in the joint promotion between Jim Beam and Delhi Duty Free at Indira Ghandi International Airport |
