As revealed this morning on The Moodie Report’s Instagram, Twitter and Facebook feeds (#FrostedFantasy), Jo Malone London has today transformed its W1 Townhouse into a winter wonderland, to showcase its Christmas 2014 collection. Selected products will be available in travel retail doors worldwide from October.
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It’s beginning to look a lot like Christmas at Jo Malone London | |
The building interior was adorned with a Christmas tree, a vast display of the brand’s full Christmas portfolio, a wreath-making station, a bespoke glitter decorating desk and a fully-dressed Christmas table, in this year’s striking white and crimson livery. The pièce de résistance was a mini ice-rink, hosted by the male model who appears in the key Christmas ad visual.
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The brand has created special scarlet packaging for its extensive Christmas 2014 collection | |
In addition to the brand’s traditional Pine & Eucalyptus fragrance, a highlight for 2014 is the spicy Frosted Cherry & Clove scent, which features within a special Scented Bauble.
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Jo Malone transformed its London Townhouse in order to showcase its festive offer |
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The Christmas collection includes an extensive range of gift sets comprising scent, bath and body products, home fragrance items and candles. Jo Malone has created limited-edition scarlet packaging for its entire festive offer.
