Jo Malone London eyes extension to its Vitamin E skin care line

Jo Malone London has extended its Vitamin E skin care collection with a new 15ml Eye Crème. It is being launched this month into Jo Malone travel retail doors worldwide.

Jo Malone London adds an Eye Crème to its Vitamin E Collection

The product features a luxurious formula designed to moisturise the delicate skin around the eyes, while helping to reduce the look of fine lines and dark circles, the brand maintains.

As its name suggests, a key ingredient is vitamin E, an anti-oxidant known for its restorative and protective properties. This is complemented by white tea and white birch bark extract, to help to visibly diminish the first signs of ageing, while soothing caffeine, murumuru butter and avocado work together to hydrate and condition.

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