BELGIUM.The Estée Lauder Companies brand Jo Malone London has opened a new boutique at Brussels Airport. It will be used to showcase the brand’s new lines – among them Peony & Blush Suede – as well as established fragrances such as Lime Basil & Mandarin.
The boutique’s design is intended to create “an inspiring experience synonymous with bespoke service”, with English heritage furniture sitting alongside contemporary elements.
The Estée Lauder Companies Vice President General Manager Travel Retail Europe, Middle East and Africa Jean-Charles Séité said: “We are excited to be opening in Brussels Airport; a gateway to a city filled with style and history. We are looking forward to opening our doors in our new home and sharing the world of Jo Malone.”
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The boutique mixes English heritage with modernity |
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