Jo Malone London has unveiled Blue Skies & Blossoms – a collection of the brand’s most popular blossom scents. The limited-edition line will be available in Jo Malone travel retail doors worldwide from April.
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Jo Malone’s new seasonal blossom-themed trio will be available in travel retail from April |
Created by three different Master Perfumers chosen by the Jo Malone London Creative Studio, each fragrance encapsulates the playful and carefree feeling of spring, according to the brand.
Created by Christine Nagel, Sakura Cherry Blossom is a delicate floral blend of rose and bergamot. Osmanthus Blossom – composed by Marie Salamagne – combines peach and petitgrain. Plum Blossom concludes the trio. Nosed by Fabrice Pellegrin, it opens on top notes of yellow plum, building to a plum blossom heart.
“Floral scents have always been some of the most popular among women, but today they’re looking for a different kind of floral expression,” noted Jo Malone London Fragrance Director Celine Roux. “We associate traditional heady bouquet scents with our grandmothers while blossoms are fresh, natural, authentic and much easier to wear.”
