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Latin rhythm in olfactory form: the new Blue Agava & Cacao fragrance from Jo Malone |
UK. Last night Jo Malone unveiled its new women’s fragrance, Blue Agava & Cacao, at the Covent Garden Film Studios in London.
Described as a “luxurious liquid that’s sexy, edgy and persuasive”, the scent is said to have been inspired by Latin rhythm and vibrancy. It is an olfactory experience with an instinctual pace and tempo that dances on the skin, whilst taking the senses through an irresistible journey, according to the company.
Accordingly, the studio was transformed into a tropical paradise, complete with plants, dancers, singers, themed cocktails and canapés, set against a pulsating jungle drum beat backdrop.
The celebrity clientele included the über-glam Zoe Lucker, best known for her role as Tanya Turner in the UK TV series Footballers Wives; model Marie Helvin; and actress Sarah Parish.
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Lubricating the Latin spirit with bespoke cocktails to celebrate the fragrance launch |
The Blue Agava & Cacao juice – described as “effortlessly modern” – opens on notes of lime oil, grapefruit, birgaradia, cardamom and red berry. The heart is built around the agava flower, complemented by sea salt, orchid, geranium and white lily. The base is a blend of chypre, cocoa, vetiver, cinnamon, musk and vanilla beans.
Blue Agava & Cacao is suitable for Fragrance Combining (where two colognes are used at once, or a cologne is layered with a different body crème or bath oil).
Recommended partners include Nutmeg & Ginger Cologne, and Nectarine Blossom & Honey Body Crème.
Blue Agava & Cacao is available as a 30ml and 100ml Cologne, priced respectively domestically at €49 and €88, respectively.
MORE ABOUT AGAVE AND CACAO
– The name “Agave” comes from the Greek word for “noble”.
– The Blue Agave plant is arguably the most important member of the Agave family; Tequila is made from this plant’s emerging flower spike. Blue Agave Tequila is known for its health benefits (Mexicans swear by its therapeutic and medicinal properties – when consumed in moderation).
– Blue Agave is a member of the lily family.
– The fibres extracted from Agave leaves are so strong that rope can be made from them.
– Cacao is a natural prozac that contains three types of antidepressant properties.
– Cacao contains twice the antioxidants of red wine and green tea.
– Cacao is renowned for its healing properties and can be found in many aftersun lotions and in products for dry skin.
MORE STORIES ON JO MALONE
Jo Malone expands its Vitamin E collection – 22/09/06
Jo Malone and World Duty Free make a million – 19/07/06
