 |
Laneíge takes to the travel retail stage at Nuance-Watson Singapore’s impressive new mega-store at Changi Airport T3 |
SINGAPORE. One of Asia’s largest and most powerful cosmetics houses, Amore Pacific, today made its first entrance into travel retail outside its native South Korea.
The company’s Laneíge brand has been launched at the new Singapore Changi Airport Terminal 3 mega-store run by Nuance-Watson (Singapore). The store celebrates its formal opening tomorrow.
The debut was driven by independent Singapore-based company Jonathan Holland & Associates, which has been appointed as managing agents for Laneíge in Asian travel retail.
“This is a special day for us” said S.W.Lee, Executive Vice President of Amore Pacific. “Working together with the specialist travel retail group Jonathan Holland & Associates, we have been able to secure a strong position in this magnificent new Nuance-Watson (Singapore) perfumes & cosmetics store in T3.
“Having spent seven years developing Laneíge across Asian domestic markets, we felt it was now the right time to enter the travel retail sector – and what a wonderful opportunity to launch in this airport.”
 |  |
(Left) Angeline Goh, Regional Sales Director for Jonathan Holland & Associates with Jonathan Holland and (right) Ken Tse, Nuance-Watson Singapore Managing Director and Worldwide Head of Category – Perfumes & Cosmetics for The Nuance Group, at the Laneíge gondola; (Right) Cindy Goh, Nuance-Watson Singapore Senior Manager, Strategic Marketing & Communication and Category Manager General Merchandise, pictured with Angeline Goh, Ken Tse and Jonathan Holland | |
Jonathan Holland, Managing Director of Jonathan Holland & Associates, was equally enthusiastic about the opening.
 |
Laneíge makes its Singapore Changi Airport debut Click the Podcast icon to listen to Jonathan Holland describe the significance of today’s launch To download: right click on the Podcast icon and select ‘Save Target As’ option Click here for more information, instructions and previous Podcasts |
“We are very excited about this opportunity for two key reasons,” he told The Moodie Report. “Firstly, Laneíge is the first Asian brand in our portfolio and a very serious one at that.
“Secondly, to launch it with the region’s premier perfumes and cosmetics airport operator in arguably the world’s premier airport is undoubtedly the right way to launch a brand of this quality into the travel retail arena.”
Laneíge has been operating in Asian domestic markets for seven years and has had “immense success”, particularly in North East Asian countries such as China, Hong Kong and Taiwan, Holland said. Laneíge, which means “˜the snow’ in French, is a brand for young and trendy Asian women in their 20s and early 30s. It incorporates the art of science in the form of water science technology which is applied to skincare products to create a “highly moisturized and snow-white clear skin”.
The skincare is based on four steps of clarity-moisture care, which is said to help skin to have “snow-like luminosity”.
ABOUT AMORE PACIFIC
Amore Pacific was established in 1945 and has been a pioneer in the Korean cosmetics industry by providing innovative products and services through various channels for the past 63 years.
The company philosophy proclaimed in 1945 and which still guides the business today is “contributing to humanity by providing beauty & health through technology and devotion”. Amore Pacific’s global vision is to contribute to the enrichment of the Asian community as the “˜Asian Beauty Creator’, a pioneer setting new standards for Asian beauty.
It has been accelerating its journey towards becoming a world class company by making strong inroads into global markets such as China, France and the US. It envisions becoming one of the top ten cosmetics companies in the world by 2015. The entry into travel retail is seen as a key driver in the bid to become truly global.
[comments]
Your post will appear – once approved – in The Moodie Forum on our home page
MORE STORIES ON JONATHAN HOLLAND & ASSOCIATES
Hot Diamonds sparkles with major licence gain – 04/01/08
Zeades links with Jonathan Holland in Asia deal – 28/08/07
Jonathan Holland, Revlon’s Art Miller and Alpha’s Rod Wiltshire ride The Smile Train – 28/06/07
World Tour Enterprises expects big Reaction to Kenneth Cole in Singapore – 11/05/07
