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At the store opening were (l-r): Ashley Thompson (Marketing Manager for JR/Duty Free Australia and New Zealand), Kate Gorman (General Manager of JR/Duty Free Australia and New Zealand), Paul Divers (Acting General Manager – Retail & Commercial for Auckland Airport), Racheal Dwyer (Senior Promotions & VM Manager, JR/Duty Free Australia and New Zealand), Erica Dorey (Marketing Manager for Auckland Airport) and Justin Fullerton (General Manager for Benefit Cosmetics Australia and New Zealand) |
NEW ZEALAND. Benefit Cosmetics today opened its first New Zealand store in partnership with JR/Duty Free in the Departures Terminal at Auckland International Airport.
The Benefit outlet is the first in Australasia to be located within an airport. The brand offers beauty and skincare products at tax free prices, plus make-up treatments from qualified experts.
JR/Duty Free General Manager for Australia and New Zealand Kate Gorman said: “Benefit has built its brand on instant make-up fixes for the girl-on-the-go and now New Zealand travellers can experience the convenience and fun at the JR/Duty Free Benefit store and enjoy a must-have product, gorgeous make-over or expert brow shape before they depart Auckland International Airport.”
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Kate Gorman, Justin Fullerton and Ashley Thompson mark the milestone opening |
Justin Fullerton, Benefit Cosmetics General Manager for Australia and New Zealand, added: “The Benefit brand has a devoted international following and we are excited that we can finally share our quick fix beauty solutions and fun-filled philosophy with Benebabes in New Zealand.
“Travellers can now put their best face forward with a make-upper or brow arch before take-off at Benefit’s new store, or pick up a last minute duty free beauty fix to keep them looking bright and beautiful while they travel.”
Benefit was founded in San Francisco in the 1970s by model twin sisters, Jean and Jane Ford. Today, Benefit is sold in 38 countries at over 3,000 counters and has 40 boutiques.
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Staff at the JR/Duty Free-operated store at Auckland International |
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Benefit Cosmetics’ signature products and packaging at the launch event |
