USA. Japan Tobacco International (JTI) and International Shoppes have implemented JTI’s merchandising solution at the retailer’s main store in Boston Logan Terminal E, marking the first time the strategy has been implemented in the Americas.
The solution has been developed to help grow cross-product sales in duty free, using tobacco products to drive footfall into the store. By the end of 2012, 28 JTI category solutions had been put in place with 14 duty free retailers – and JTI said it would now implement the strategy across the Americas.
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At Boston Logan, International Shoppes’ store layout has been redesigned to actively drive total duty free sales, significantly enhancing overall revenues for the store. The solution is also compliant with the US Food and Drug Administration’s non-self-service policies on tobacco products.
“This thoughtful approach resulted in enhanced sales of duty free tobacco products and has upgraded the overall look and feel of the shop,” said International Shoppes Vice President Matthew Greenbaum. “I am looking forward to deploying similar solutions throughout our other duty free outlets.”
JTI Worldwide Duty Free head David Francis said: “JTI’s duty free merchandising solutions strategy presents a game-changing opportunity for travel retailers. For a long time now, travel retailers have acknowledged that tobacco is probably the most effective footfall generator in their entire portfolio of products. What we’ve done is to formulate a proven strategy for converting that footfall into consumer purchases, right across the store’s range of core products.”
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