Jurlique harnesses flower power with new Rose Moisture Plus trio

Jurlique’s Rose Moisture Plus collection


Natural skin care company Jurlique has unveiled a new Rose Moisture Plus range, designed to deliver intense hydration and protection. The line is rolling out this month in the travel retail channel.

The new trio harnesses the brand’s signature rose ingredient. The Rose Moisture Plus collection features a blend of potent botanical extracts enriched with Rose Hip and Avocado oils, complemented by a Green Tea extract.

The line is described as an easy, affordable, effective range which aims to recruit new and younger customers to Jurlique’s skin care portfolio.

Rose Moisture Plus is claimed to be Jurlique’s first dual-benefit, high-performance skin care range for intense hydration and protection against free radicals. Developed around the brand’s classic blend of rose essential oils, all three products are specially formulated to deliver the dual benefits of hydration and protection, targeting consumers experiencing the first signs of moisture loss.

The Rose Moisture Plus Moisturising Cleanser 100ml is said to help improve skin moisture levels, skin clarity and smoothness. Willow Bark Extract and Pumice lightly exfoliate to finely polish and smooth, while Jurlique’s proprietary Biodynamic+ Blend of ingredients helps protect against free radicals. It should be used morning and night.

The Rosewater Balancing Mist 50ml hydrates the skin after cleansing, and also prepares it for further daily moisturisation. It is infused with Rose oils, Aloe and Marshmallow and is said to restore tone and leave the skin feeling balanced and refreshed. It should be gently misted on the face after cleansing, or as and when needed throughout the day.

The Rose Moisture Plus Moisturising Cream 40ml completes the collection. It features Rose Hip, Avocado, Macadamia and Jojoba oils to hydrate, soften and smooth the skin, while Green Tea and Grapeseed extracts provide antioxidant properties. It should be warmed between the fingertips and gently pressed onto the face, neck and décolletage morning and/or evening.

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