Kering Eyewear — which has recently secured eyewear agreements with luxury fashion houses Chloé and Dunhill — will be showcasing its new partnerships at the forthcoming Moodie Davitt Virtual Travel Retail Expo. Kering Eyewear is a Platinum Partner of the pioneering virtual event.
Kering Eyewear was launched in 2014 to develop in-house eyewear expertise for the Kering Group’s brands. It is led by Kering Eyewear President and Chief Executive Officer Roberto Vedovotto alongside a group of managers.
Kering Eyewear internalises the entire value chain, adapting the eyewear industry’s standard processes. The company directly manages the design, production, supply chain, commercial and distribution strategies, as well as sales and marketing of its powerful eyewear brand portfolio.
Kering Eyewear has built an extensive network serving over 20,000 customers in over 110 countries. It directly operates boutiques in more than 25 international markets through 15 subsidiaries. Last year, Kering Eyewear unveiled its own Logistics Hub, a fully-automated centre that enables end-to-end control over the entire logistics process. The 15,000 sqm facility distributed over 7 million eyewear products in 2019, shipping an average of 28,000 frames daily.
Kering Eyewear’s mission is to become a world leader in luxury and high-end eyewear, bolstered by a powerful portfolio of luxury brands. Kering Eyewear launched its first collections in 2015, featuring 11 of Kering Group’s brands.
In March 2017, it partnered with Richemont to launch the Maison Cartier and Montblanc debut eyewear collections. Richemont became a shareholder of Kering Eyewear and the two companies presented their joint collections in October 2017.
As reported, Kering Eyewear and Chloé have entered an exclusive partnership for the design, development, production and worldwide distribution of Chloé Eyewear. The agreement builds upon Chloé’s previous nine-year agreement with Marchon Eyewear, which resulted in the creation of the brand’s popular Carlina, Poppy and Rosie styles. Chloé, which is owned by the Richemont Group.
The first release under the new partnership will be the Chloé Spring/Summer 2021 collection. This will include a wide range of women’s sunglasses and prescription frames, as well as a ‘mini-me’ collection for children.
In July, Kering Eyewear and Dunhill entered into a strategic partnership for the design, development, production and wholesale distribution of Dunhill’s sunglasses and prescription frames. The agreement builds on Dunhill’s previous five-year partnership with De Rigo, which concludes this year.
The first eyewear release under the new partnership will be launched alongside the Dunhill summer 2021 collection, which will feature a curated offering specially designed for the Asian market, with Japan a key focus.
With these key additions to its ever-growing luxury portfolio, Kering Eyewear said that it continues to strengthen its leadership position in the luxury eyewear segment.
