CHINA. Kering Eyewear recently opened a shop-in-shop at cdf Haikou International Duty Free Shopping Complex, in collaboration with long-standing partner China Duty Free Group (CDFG).
The store, located on Level 3, maintains Kering Eyewear’s strong focus on expanding its travel retail network at key shopping destinations worldwide.
The space represents an evolution of the Kering Eyewear retail concept, blending a digital environment with a dedicated pop-up event area and a VIP room for exclusive services.
The shop-in-shop features two luxury corners for Cartier and Lindberg. The brand owner said it “answers the need of all kinds of customers, thanks to the presence of the walls dedicated to optical collections”.
Throughout the year, exclusive brand campaigns will animate the large digital walls within the retail concept. In addition, personalisation activities and seasonal campaigns will be promoted to travellers in the Event Zone of the Sunglasses Area.
The company said: “The strategic partnership and location chosen is another strong statement in Kering Eyewear’s journey to transform the eyewear shopping experience.”
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