Kering Eyewear has introduced exclusive Gucci sunglasses to celebrate the Chinese New Year.
The limited-edition style is available across Asia Pacific travel retail, with high-profile activations in Hainan.
The sunglasses feature a distinctive silhouette with red lenses and a soft cat-eye shape.
The frames take inspiration from ’90s aesthetics and are adorned with a red enamel cut-out interlocking G logo on the hinge.
The launch is supported by a campaign featuring Gucci’s global brand ambassador, Chinese actress Ni Ni.
For the visuals, creative director Sabato De Sarno combined signature Gucci elements with a contemporary approach. ✈
