Kering Eyewear has introduced the new global travel retail-exclusive special edition style from Chloé. The style will be launched in selected top travel retail doors from November 2021 to June 2022.
The Sofya style features an oversized square frame. It is decorated with a delicate charm, engraved with Chloé’s ‘C’ motif on the temples. The travel retail-exclusive style also features a second hot air balloon-inspired charm with coloured enamel details.
The half-rim frames feature grey gradient lenses, enhanced with Havana enamel from the front rim through to the temples.
Selected China Duty Free Group and DFS Group locations will complement the launch with tailor-made in-store digital experiences to promote the latest release and enhance customer interaction.
