AUSTRALIA. A dedicated session on data analytics – dubbed ‘Colouring in the Data Blind Spots’ is planned for the upcoming Australian Airports Association (AAA) Retail & Commercial Forum. It reflects the vital importance of data analytics in the operation and management of airports.
The Forum, a collaboration between the AAA, The Mercurius Group and The Moodie Davitt Report is in its fourth year and focuses on promoting the growth and development of retail and commercial revenues for airports and concessionaires across Australia, New Zealand and the Pacific region. The Forum is scheduled for 21-23 July at the Sofitel Wentworth Hotel in Sydney.
Leveraging the experiences of Sydney Airport, together with its partners in analytics, Place Intelligence, CommBankIQ and Experion, the panel will discuss how Sydney Airport uses data analytics to drive decision making in a commercial context. It will also focus on the impact analytics has on customer experience, spend-per-passenger and income-per-passenger outcomes.
Sydney Airport General Manager, Retail Performance & Growth Emma De Szoeke said: “At Sydney Airport, data analysis has become an integral part of our commercial operations, shaping our decision-making and driving the outcomes we aim to achieve. We are pleased to share our journey with fellow airport teams and Forum delegates.”
Place Intelligence CEO Norion Ubechel said: “Place Intelligence unlocks the power of global big data to generate human centred insights – enhancing the planning and design and the management of spaces and places worldwide. We work collaboratively with Sydney Airport to use our data analytics to drive commercial outcomes.”
CommBank iQ Director Melissa Neumaier said: “At CommBank iQ, we combine the data set from Australia’s largest bank with over two decades of analytics excellence to help our clients better understand their customers. We have collaborated with Sydney Airport to deliver greater visibility into customer engagement patterns, retail preferences and behaviours both within and beyond the terminal.
“By connecting these data points, we help airports understand not just what customers spend on, but why they make those choices, driving stronger commercial outcomes across the entire passenger journey.”
Experian Managing Director of Marketing Services Steve Philpotts said: “Experian is a leading global data and technology company, providing data and analytical tools to help our clients make informed commercial decisions.
“Together with Place Intelligence, Experian helps Sydney Airport understand the Mosaic profile of passengers moving through the airport terminals at various times. Providing a common, passenger-centric language and market share insights, as well as customer journey and preference data, enables Sydney Airport to engage the right retailers based on their target audience and enhance the experience of travelling consumers.”
AAA CEO Simon Westaway said: “The future of commercial decision making is in data analytics. I am delighted that our Forum, with the generous support of Sydney Airport allowing us to use them as a case study, is the vehicle the showcase the power of data analytics to airports across Australia, New Zealand and the Pacific region.”
Registrations to attend the Forum are now open via the AAA website: Airport Retail & Commercial Forum – Australian Airports Association
For further information, please contact: The Mercurius Group Managing Director Ivo Favotto: ifavotto@themercuriusgroup.com
For more on sponsorship and exhibition opportunities at the Forum, please contact Ivo Favotto or The Moodie Davitt Report Publisher Irene Revilla: Irene@MoodieDavittReport.com ✈
