Year of the Monkey: a symbol of luck, imagination and inventivenessKiehl’s since 1851 has teamed up with Derek Zoolander, played by actor Ben Stiller, to create two limited edition skincare sets ahead of the release of Zoolander No. 2, the sequel to the original Zoolander film which was released 15 years ago.
The Blue Kiehl Men’s Collection contains Facial Fuel moisture treatment, Facial Fuel Heavy Lifting Eye Repair and Close Shavers shaving cream.
The Ridiculously Youthful Collection is a unisex anti-ageing set comprising Midnight Recovery Concentrate, Daily Reviving Concentrate and Super Multi-Corrective Cream.
According to Kiehl’s, both are said to “combat ageing worldwide and help keep the public ridiculously good-looking”.
The sets are available during February and March in Spain, UK, Denmark, UAE and Israel travel retail locations and will be supported by promotional visuals showing Derek Zoolander staged alongside Mr Bones, allowing travellers to take a “selfie” with the characters.
In other news, Kiehl’s is celebrating Chinese New Year with promotions running until the end of the month in airports in Dubai, Doha, London, Paris, Copenhagen and Istanbul.
Customers can purchase red gift boxes featuring Kiehl’s “must have” products and will be offered fortune cookies to celebrate the Year of the Monkey.
Bringing “Blue Steel” to travel retail: Kiehl’s and Zoolander No. 2 introduce The ‘Blue Kiehl’ Men’s Collection and The Ridiculously Youthful Collection
