US. Virgin America has teamed up with HBO to jointly launch the airline’s new non-stop New York-Las Vegas flights – and Season 5 of Entourage – in high style, with “Entourage Class” service on the new route.
On 4 September, the partnership kicked off with the unveiling of the newest member of Virgin America’s fleet – a co-branded aircraft named “Entourage Air.”
The inaugural flight from John F. Kennedy International Airport (JFK) to Las Vegas McCarran International Airport (LAS) included an advance screening of the first episode from Season 5 of Entourage, which premiered on HBO on Sunday 7 September.
During the month of September, First Class guests on Virgin America’s new non-stop JFK-LAS route will fly “Entourage Class” and receive A-List perks such as noise-cancelling headphones, Champagne, Godiva chocolates, Kiehl’s personal products, Altoids and “Entourage Air” blankets and eye masks. The Kiehl’s item featured is the popular Travel Bag.
“With mood-lit cabins and the most advanced touch-screen entertainment system in the US, we are on a mission to reinvent travel and bring a little style and entertainment to the skies,” said Vice President of Marketing for Virgin America Porter Gale.
“HBO is known for redefining the genre and Entourage’s hip, sexy vibe is a perfect match for our guests and for our new JFK to Las Vegas route in particular.”
From 5 September, Virgin America also began offering HBO’s award-winning programming cabin-wide on every flight, including the hit series Entourage.
“We are excited to launch “Entourage Air” in partnership with Virgin America,” said Courteney Monroe, Executive Vice President of Consumer Marketing at HBO. “Entourage appeals to the same savvy, sophisticated consumer that flies Virgin America.
On 4 September, members of the Entourage cast and Virgin Group Founder and Chairman Sir Richard Branson hosted a swanky, star-studded send-off party from a private hangar in New York, where “Entourage Air” took centre stage.
Guests then walked the red carpet to board “Entourage Air” for two memorable firsts: the first-ever inflight premiere of a cable or broadcast programme in the domestic skies, and Virgin America’s first non-stop flight from JFK to LAS.
Palms, a Maloof Casino and Resort, hosted an after-party for Entourage Air passengers at the Playboy Club that evening in Las Vegas.
The unveiling of “Entourage Air” will serve as the kick-off of a larger licensing partnership between HBO and Virgin America, allowing the airline to offer premium HBO content on RED, its interactive, inflight entertainment system from 5 September 2008-October 2009.
About Virgin America: Launched in August 2007, Virgin America is a California-based airline that offers guests attractive fares and a host of innovative features aimed at reinventing air travel. Virgin America’s base of operations is San Francisco International Airport’s International Terminal. The airline’s new Airbus A320-family aircraft offer interactive inflight entertainment systems and power outlets for laptops and other electronic gear. In July 2008, Virgin America was named “Best Domestic Airline” in Travel + Leisure World’s Best Awards. In Zagat’s 2007 Global Airlines Survey, the airline was ranked #1 among US carriers for quality in First/Business Class and #2 in Main Cabin. To learn more visit www.virginamerica.com
About HBO Entourage: From executive producers Mark Wahlberg, Stephen Levinson, Doug Ellin, Rob Weiss and Denis Biggs, HBO’s award-winning, hit comedy series ENTOURAGE draws on the experiences of industry insiders, and stars Adrian Grenier as Vince, who is enjoying life in the limelight as a hot young actor; Kevin Connolly as Eric, Vince’s manager, who tries to help him make the right choices; Kevin Dillon as Vince’s half-brother Drama, whose own career has been eclipsed by Vince’s success; Jerry Ferrara as Turtle, the least savvy of the group; and Golden Globe and two-time Emmy winner Jeremy Piven as Ari, who serves as Vince’s aggressive, high-powered agent.
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