SINGAPORE. Nuance-Watson (Singapore), together with Scental L’Oreal Luxury Products Travel Retail Asia Pacific, held an official launch event for the new Kiehl’s store at Singapore Changi Airport Terminal 2 last week.
The new stand-alone store, which opened its doors on 17 June, is located at Perfumes & Cosmetics in Changi Airport Terminal 2, Departures transit.
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Emmanuel Goulin outlines the brand’s all-natural philosophy in his opening speech (left) and underscores its support for the environment by presenting a cheque to Singapore Environment Council General Manager Yatin Premchand (right) | |
The launch event was attended by guests-of-honour Nuance-Watson Singapore Managing Director Ken Tse, Scental Division Manager Emmanuel Goulin and Civil Aviation Authority of Singapore (CAAS) Assistant Commercial Director Chandra Mahtani.
Also present was Singapore Environment Council (SEC) General Manager Yatin Premchand, who was on hand to grace the Plant-a-tree ceremony. Every year Kiehl’s donates part of its profits to selected local charity organisations; SEC has been chosen as part of the brand’s drive to increase public awareness on environmental issues.
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Guests were invited to sign on the iconic “˜Mr Bones’ skeleton figure as Goulin fields questions from the media |
In support of SEC’s Plant-a-tree programme, Goulin presented the first cheque donation by Kiehl’s to SEC following his official opening speech. The guests-of-honour were then presented with a water can each and invited to water a live mini tree.
After the official ribbon-cutting ceremony, guests were invited to sign on “˜Mr Bones’, an iconic skeleton figure found in Kiehl’s stores worldwide.
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CAAS Assistant Commercial Director Chandra Mahtani, Scental Division Manager Emmanuel Goulin, SEC General Manager Yatin Premchand and Nuance-Watson Singapore Managing Director Ken Tse officiate at the ceremony |
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Something to smile about: (L-R) Scental Division Manager Emmanuel Goulin, Nuance-Watson Singapore Managing Director Ken Tse and Nuance-Watson Singapore Category Manager of Perfumes & Cosmetics Jorge Rodriguez |
“The Kiehl’s opening event at Changi Airport is a great occasion to celebrate the close partnership between Nuance-Watson and Kiehl’s that started two years ago in Hong Kong [the brand made its travel retail debut with Nuance-Watson, in May 2006, at Hong Kong International Airport – Ed], which is continuing now in Singapore and will further expand in the coming years,” said Goulin.
“Changi Airport is only the fifth opening for Kiehl’s in Asia Pacific travel retail after Hong Kong, Taipei and Seoul (two shops). But there are many more to come as Kiehl’s will continue to grow thanks to the quality of our products, our commitment to providing exemplary service, and through word-of-mouth recommendations,” he added.
Nuance-Watson Singapore Category Manager of Perfumes & Cosmetics Jorge Rodriguez said: “The opening of Kiehl’s demonstrates our determination to cater to the needs of the different passengers passing through Changi Airport. Being one of the hippest and popular brands in the market currently, we foresee Kiehl’s to serve many of our discerning customers who use only products of all-natural ingredients.”
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The 33sq m Changi T2 Kiehl’s boutique communicates the values and experience of the flagship New York store | |
ABOUT KIEHL’S
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighbourhood over 150 years ago. The brand offers skin, hair and body care products that are a blend of the cosmetic, pharmaceutical, herbal and medicinal. Customer service – and service to the community – are key principles.
ABOUT SINGAPORE ENVIRONMENT COUNCIL
Established in 1995, the Singapore Environment Council (SEC) is the umbrella organisation for green groups in Singapore. It champions activities and needs of all who are concerned about protecting the environment. SEC core activities include publicising key green issues, co-ordinating national projects and leading island-wide response to major environmental challenges. It is an independently managed, non-government, non-profit organisation.
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MORE STORIES ON KIEHL’S
Kiehl’s opens new boutique at Singapore Changi – 09/07/08
Gebr Heinemann opens first Kiehl’s shop in Denmark – 05/12/07
