THAILAND. King Power Corporation has partnered with cloud communications platform provider 8×8, Inc to optimise ecommerce operations and customer communications.
The collaboration allows the Thai travel retail group to use 8×8’s SMS API technology in its ecommerce platform to improve customer and employee communication experiences while effectively cutting operational costs by -30%.
8×8’s SMS API (Short Message Service Application Programming Interface) allows King Power to communicate with its customers anywhere, anytime by sending automated messages such as notifications, one-time passwords, reminders and alerts.
In a press release, 8×8 said the technology has increased King Power’s SMS delivery rates and enhanced the company’s ecommerce platform by facilitating smoother processing of orders, customer verifications and timely SMS notifications.
King Power Corporation VP of Digital Delivery Management Boonthavee Jarudomrongsak said: “King Power Corporation currently sends SMS messages to over 850,000 customers annually.
“With 8×8, we are able to provide our customers with an elevated ecommerce experience they want and have come to expect from King Power Corporation, both on our website and the app.”
8×8, Inc General Manager, CPaaS Stephen Hamill added: “Customers expect a high level of customer service when interacting with ecommerce providers, which is why it’s so important that we provide companies the communications tools they need to meet these customer expectations.
“At 8×8, we remain committed to delivering cutting-edge communication solutions that empower businesses to achieve their operational objectives efficiently and drive impressive cost-savings initiatives such as King Power Corporation was able to achieve.”
8×8 CPaaS, which includes SMS, messaging apps, and voice and video interaction, is an important tool allowing businesses to enhance communications and customer experience amid a constantly changing digital landscape.
This service is part of the 8×8 integrated cloud contact centre and unified communication platform, which includes contact centre, business phone, team chat, video meetings and SMS capabilities. ✈
