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Deep and meaningful: the new anti-wrinkle treatment from StriVectin |
US. Klein-Becker, maker of StriVectin, and Bremenn Research Labs, manufacturer of Hylexin, presented their latest anti-ageing products at last week’s TFWA World Exhibition.
Both companies are eyeing the travel retail channel with interest. StriVectin made its debut in UK airports last month, in conjunction with Alpha Airports Shopping.
StriVectin is known in the US as the only clinically proven bio-active topical stretch mark and anti-wrinkle cream. The product was originally formulated as a concentrate to counter stretch-marks, but was repositioned as an anti-ageing line in 2003.
“StriVectin is a phenomenon,” commented PR Director Heather Hurst. “It broke all records in the US, and has just sold out following its debut in Russia, where consumer demand is so high we have long waiting lists”¦ we are now present in 36 countries worldwide.”
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Strivectin’s new hand duo set |
Two new line extensions were presented to the trade at Cannes. As its name suggests, StriVectin-HS Hydro-Thermal Deep Wrinkle Serum targets deep lines and wrinkles. It was launched in the US in April, and began rolling out in selected European doors in August.
“New research suggests that as we age, the DEJ [Dermal-Epidermal Junction] flattens, reducing overall surface area, weakening the bond between the dermis and the epidermis”¦thus causing the formation of persistent, deep wrinkles,” explained Klein-Becker’s Director of Medical Affairs Doctor Daniel Mowrey PhD.
“In other words, reducing the appearance of deep, sharp facial wrinkles is tied directly to fostering the structural integrity of the DEJ.” Which is where StriVectin-HS comes in, as it is claimed to enter the core of the DEJ and “decompress” the look of lines.
StriVectin-HS should be applied with fingertips to the most pronounced facial wrinkles, and allowed to become dry and slightly tacky to the touch. The face should then be soaked in a clean, hot facecloth for around 30 seconds, or until the facecloth cools.
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Hylexin, billed as the first product specifically developed to counter serious, dark under-eye circles |
StriVectin-HS Hydro-Thermal Deep Wrinkle Serum is priced domestically at around €153 for 0.9fl oz – enough for around 28 facial applications, according to the company.
Also new this year are two hand treatments: StriVectin-NE Self-Heating NanoExfoliant for the Hands (30ml) and StriVectin-HC Ultra-Concentrate Cream for the Hands (75ml).
“Hands are a big give-away when it comes to age,” noted Hurst, “which is why we have introduced this two-step system.”
The Self-Heating NanoExfoliant is said to help cell renewal via its substantial dermabrasive properties, but without causing redness or damage to the skin.
The Ultra-Concentrate Cream is claimed to reduce the appearance of thin, veiny, parchment-like skin; visibly improve the appearance of age spots and unsightly discolorations; restore youthful texture, tone and firmness; and protect the hands from environmental stress.
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Lumedia Facial Brightener: designed to address the issue of radiance and glow |
“The products are sold separately, and together as a set,” explained Hurst. The recommended domestic price points are €29, €38 and €55, respectively.
Meanwhile, on show from Bremenn Research Labs was Hylexin, billed as the first product specifically developed for serious dark under-eye circles.
According to many research dermatologists, dark circles are the result of the breakdown of haemoglobin in the capillary matrix around the eye. These capillaries actually “leak” blood that begins to oxidise (a process called haemoglobin degradation), thereby creating the dark pigmentation that can resemble ugly bruising.
Hylexin works by strengthening those capillaries and reducing the leakage, according to the company. In addition, skin-enhancing peptides help to reinforce firmness and tone, while key compounds help to counter any puffiness.
Hylexin retails domestically at €95 for 15ml. To date it has proved popular with men and women alike.
Lastly, Bremenn Research Labs presented its new Lumedia Facial Brightener at the show, which was launched in the US in August.
“This forms part of a new skincare segment that addresses the issue of glow and radiance,” explained Hurst.
The product features a blend of pigment-lightening agents that are claimed to impart an instant “baby-like” glow, and over time reduce the appearance of dark areas and freckles.
Lumedia Facial Brightener is priced domestically at around US$90 for 3oz.
In terms of objectives for Cannes, Hurst concluded: “We have taken our first steps in travel retail, and are now looking to expand our presence within the channel.
“We are also looking for new distributors. Our target is to be present in 40 countries by year-end.”
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